10 Top Social Media Networking Sites For Your Brand
Hey there it’s Ray again with Ray Eason Marketing.
Happy New Year 2019!
Its that time of the year where we look at the Top 10 Social Media Networking Sites for Your Business.
#1 Facebook – 2.23 billion Monthly Active Users.
Facebook is by far, the largest social media site around, with over two billion people actively using it every month. That’s almost a third of the world’s population!
#2 YouTube – 1.9 billion
Next, we have YouTube. Youtube is a video-sharing platform where users spend a billion hours on watching videos daily. Getting started is free and easy. You can create your own channel for your brand where you can upload videos for your subscribers to view, like, comment, and share.
Besides being the second biggest social media site, YouTube (owned by Google) is also often known as the second largest search engine after Google. (So if you want your brand to be on YouTube, I would recommend reading up on YouTube SEO.)
#3 WhatsApp – 1.5 billion
WhatsApp is a messaging app used by people in over 180 countries. Initially, WhatsApp was only used by people to communicate with their family and friends. Gradually, people started communicating with businesses via WhatsApp. (When I was in Bangkok to buy a new suit, I communicated with the tailor via WhatsApp.)
#4 Facebook Messenger Messenger – 1.3 billion
# 5 Instagram – 1 billion
Instagram is a photo and video sharing social media app. It allows you to share a wide range of content such as photos, videos, Stories, and live videos. It has also recently launched IGTV for longer-form videos.
As a brand, you can have an Instagram business profile, which will provide you with rich analytics of your profile and posts and the ability to schedule Instagram posts using third-party tools.
#6 Tumblr – 642 million
Tumblr is a microblogging and social networking site for sharing text, photos, links, videos, audios, and more. People share a wide range of things on Tumblr from cat photos to art to fashion.
On the surface, a Tumblr blog can look just like any other websites. So many blogs that you come across online might be using Tumblr!
# 7 Twitter – 335 million
Twitter is a social media site for news, entertainment, sports, politics, and more. What makes Twitter different from most other social media sites is that it has a strong emphasis on real-time information — things that are happening right now.
Another unique characteristic of Twitter is that it only allows 280 characters in a tweet (140 for Japanese, Korean, and Chinese), unlike most social media sites that have a much higher limit.
# 8 LinkedIn – 294 million
LinkedIn is now more than just a resume and job search site. It has evolved into a professional social media site where industry experts share content, network with one another, and build their personal brand. It has also become a place for businesses to establish their thought leadership and authority in their industry and attract talent to their company.
#9 Pinterest – 250 million
Pinterest is a place where people go to discover new things and be inspired, quite unlike most social media sites where engagement is the primary focus. According to Pinterest, 78 percent of users say that content on Pinterest from brands are useful (much higher than that on other sites). This gives your brand an unique opportunity to shape their purchasing decisions.
As Pinterest users want to be inspired to try or buy new things, having a presence on Pinterest could help put your brand on their minds. Here are some tips on using Pinterest for business that the Pinterest team shared with us.
#10 Google+ 34 million unique visitors per month
What, what? Google Plus?
Well, It’s another way to rank!
When you’re looking to dominate branded searches, you really can never have enough platforms at your fingertips. If someone pops in “Raka” as a Google search, we don’t want them to have to comb through pages of results to see Raka’s website, social media presence, and business listings.
The Google Plus page is another way put your brand front and center in search results. And since you’re already updating it for your business, you shouldn’t have a problem getting the listing on to the first or second page for branded results. Because Google Plus pages are effectively owned by, you know, Google, a well-optimized page is naturally going to show up in searches for your name. So optimize and reap the benefits! This is a good, quick and dirty guide to setting up a Google Plus page.
It’s another way to connect
You may not have the bandwidth to become a frequent Google Plus user, but the platform still has enough reach to make it valuable for your content amplification and social connection efforts. Set up your page, share relevant content from your company, and connect with clients, prospects, and strategic partners. You never know who might prefer Google Plus as their social network of choice (odd as that may be in 2017).
So what is Google Plus? Google Plus is a lot of things, but the relevant piece for your business is that the platform is another way to connect, and one that ultimately feeds into your organic search efforts nicely. Use it, even if you don’t really want to embrace it.