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Hey there again, it’s Ray
Today in this video, I’m going to teach you What is Email Marketing Campaign.
This What is Email Marketing Campaign video is designed to help teach you how to grow your online business faster.
To understand what is email marketing campaign, you simply need to follow these 3 easy and simple steps.
So what I want to do, is dispel the myth and mystery, of email marketing, while un-demonizing this sacred and beautiful art of communication as well.
Starting a Email Marketing Mailing List
First, to really answer what is email marketing campaign, we need to look at and understand how email works.
Lets face it, email marketing is a very controversial topic.
Most people who have an email account, guard it like gold!
And Because of this, they feel that using email to build there business is questionable… at best.
But let me tell you a secret…
Every successful business, small business owner and entrepreneur, are using email marketing to grow their businesses!
How I Got Started
So back in the late 90’s, I was in my mid to late 20’s.
I had been working from home for years as an independent contraction for an entertainment company.
But I wanted more.
So I started learning how to do online marketing.
More so, Email Marketing.
Back then, everyone was using Email and it was working successfully.
I mean, everyone has an email address, right?
Everyone who signs up for a gmail account has an email.
You see, back then, the spammers had not taken over yet.
So email was not a problem.
Back to The Future
Move forward a few years and… well Spam is out of control.
But this does not mean that Email marketing does not work.
The concept and idea behind email marketing is very simple:
Email marketing is the exchange of an email address for something promised by the website.
So for example, lets say that I have a free download or report to offer. You have to subscribe to my email marketing list to get the free download.
So an email address is exchanged for the information.
It’s really that simple.
As long as you have permission to send someone email, it’s not Spam or illegal.
Building an email list is very important.
Infact, it’s the most important thing you can do for your business.
A few weeks ago, a online marketing friend of mine said, “… your email list, is your #1 asset…”
And he was so true.
When you build your email list correctly, it can become a gold mine and generate an endless stream of income to you and your business.
Well here’s an example, a few months ago, I was crushing it on Amazon selling my products.
I was earning thousands monthly without doing anything!
It was great.
But things, as they do, always change.
Amazon and my drop shipping company were having issues communicating with one another.
I was caught in the middle like a red headed stepchild!
To make a long story short, I was forced to stop selling my products on Amazon for awhile.
All my sales and revenue stream were gone… In the flash of an eye.
If I had correctly built my email marketing list, I could have simply redirected my marketing, of my products, to my email marketing list instead of on Amazon.
Get the picture?
This is the true power of Email Marketing?
You have to remember, In the business world, things are always going to happen. Good and bad!
It’s our responsibility, as Entrepreneurs, to be prepared, adapt and make corrections when plans and marketing need to change.
An email list is your #1 Asset!
Building your email list has never been easier.
Growing an email list has never been easier.
Regardless if you have 0 subscribers or 1000 email subscribers, you can grow your list with these strategies while increasing revenue to your business.
To get started, there are numerous Mailing list and Email Marketing Service companies online.
A few of them are Aweber, GetResponse, Constant Contact and Mailchimp.
I personally use Mailchimp because it’s free.
That’s right, you can sign up for Mailchimp for absolutely free.
It’s a great service to use, highly flexible and works well with other API platforms.
With MailChimp, you can create an unlimited number of mailing list and campaigns.
You can also create marketing segments in your email list.
It connects with Shopify and many other platforms for very powerful email marketing list capabilities.
Wanna see it in action? Just click on over to my website.
Building an email list is the most important thing you can do for your business.
An email list (aka leads) are the life blood of any business.
Without a constant flow of leads, referrals and contacts, your business is designed for failure.
To learn more about Email Marketing, jump on over to my website and download your free report and guide.
Remember, “Action is the Key to Success.”